Last updated: 21/11/2025

Bitcoin For Business (“we”, “us”, “our”, “BitcoinForBusiness.Com.Au”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your personal information when you visit our website, interact with our services and engage with our business. By using our website or services, you agree to the terms of this Privacy Policy.

  1. Information We Collect

We collect several types of information in order to operate effectively and provide the best experience to our users, including:

Personal Identifiable Information (PII)

  • Name, email address, phone number, company information, when you submit forms (e.g. via HubSpot CRM)
  • Business details, if you’re a business user (company name, address, ABN, etc.)

Usage And Analytics Data

  • Information about your visits to our website: page views, session durations, referring URLs, click behavior, device and browser type, etc.
  • This is collected via analytics and tracking tools (see Section 2).

Cookies And Tracking Technologies

We use cookies, tags and similar technologies to track usage and preferences and to collect analytics data (see Section 2 for details).

CRM Data

When you provide your details via a web form (e.g. to request more info or to sign up), your data is stored in our HubSpot CRM for relationship management, follow-up and marketing.

  1. Services And Tools We Use For Tracking & Analytics

We use a suite of third-party tools and services to help us understand how our website is used, to improve our service and to manage marketing. Below is a summary of how we use these tools, and what data they process.

Service

Purpose

What Data We Share / Collect

Google Tag Manager (GTM)

Deployment of tracking tags

GTM provides a framework for managing tags. GTM itself does not store data about individual users but triggers other tags which may collect data. See privacy implications below.

Google Analytics (GA4)

Web analytics

We collect usage data to analyse site traffic, user behaviour and performance. We may use IP anonymisation and configure GA4 in accordance with applicable privacy laws.

Microsoft Clarity*

Session recording, heatmaps, behaviour analytics

We use Clarity to record user interactions (clicks, scrolls), generate heatmaps, and understand usability. We only activate Clarity in accordance with consent, using Microsoft Clarity Consent Mode (v2) where required.

Google Search Console

Website monitoring & performance

We use Google Search Console to monitor indexing, performance, crawl errors, etc. We may share site URL and metadata with Google.

Microsoft Bing Webmaster Tools

Website monitoring & performance

Similar to Search Console but for Bing: we provide site details to monitor performance, SEO, crawling.

WordPress

Website platform / content management

The site is built on WordPress. WordPress may collect standard server logs (IP, user agent, etc.) via hosting provider and may store user-submitted data (e.g., comments, form submissions).

HubSpot CRM

Customer Relationship Management

We use HubSpot to capture leads, manage contacts, store business or personal contact details, and for marketing communication (with your consent).

* We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

  1. Legal Basis For Processing

Legitimate Interests: We may process data for business analytics, improving our website, security and fraud prevention.

Performance of a Contract: When you provide your data to us (e.g., via HubSpot form), we process it to perform our services (respond to inquiries, deliver content, manage business communications).

  1. How We Use Your Information

We use the data we collect for:

Improving our Website & Services — To analyse usage and behaviour so we can improve our site, content and user experience.

Marketing & Communication — To send information, newsletters and updates (only where you have consented).

Business Operations — To manage customer relationships, enquiries and service delivery via HubSpot CRM.

Security & Fraud Prevention — To protect our website, detect misuse and ensure safe operation.

Compliance — To meet legal obligations, respond to requests and maintain records.

  1. How We Share Your Information

We may share your personal information with:

Third-Party Service Providers: such as Google, Microsoft, HubSpot — they process data on our behalf as data processors.

Compliance & Legal: if required by law, or to enforce our Terms of Service.

Business Transfers: in the event of a merger, acquisition or sale of assets, your data may be transferred as part of the business.

  1. Cookies, Consent And Opt-Out

We use a cookie consent banner to obtain your permission before setting non-essential cookies (e.g. analytics or marketing).

  1. Data Retention

Analytics Data: We retain usage data (via GA4, Clarity) for a defined period, after which it is anonymised or deleted, in accordance with our data retention policy.

CRM Data: Contact data stored in HubSpot is retained while there is a business relationship or for as long as required for marketing, communication, or legal purposes, unless you request deletion.

  1. Security

We take technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration or destruction. These measures include secure hosting, access controls and encryption where appropriate.

  1. Your Rights

Depending on your jurisdiction, you may have the following rights:

Right to access your personal data

Right to rectify incorrect data

Right to erase your data (“right to be forgotten”)

Right to restrict or object to processing

Right to data portability

Right to lodge a complaint with a data protection authority

To exercise any of these rights, please contact us as per Section 11 (Contact Us).

  1. Transfers Of Data

Some third-party providers we use are located outside Australia (e.g., Google, Microsoft). When data is transferred internationally, we rely on appropriate safeguards (e.g., data processing agreements, standard contractual clauses) to protect your data.

  1. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights or want to update your preferences, please contact:

Bitcoin For Business
Address: 236 Grenfell Street Adelaide SA 5000

  1. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements. When we do, we will revise the “Last updated” date at the top. We encourage you to review this page periodically.